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master's thesis
Analiza elemenata političkog marketinga: Biden – Trump u predsjedničkim izborima 2020. godine
2021. urn:nbn:hr:180:596233
Jurčić, Marina
Zagreb School of Business

Cite this document

Jurčić, M. (2021). Analiza elemenata političkog marketinga: Biden – Trump u predsjedničkim izborima 2020. godine (Master's thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:596233

Jurčić, Marina. "Analiza elemenata političkog marketinga: Biden – Trump u predsjedničkim izborima 2020. godine." Master's thesis, Zagreb School of Business, 2021. https://urn.nsk.hr/urn:nbn:hr:180:596233

Jurčić, Marina. "Analiza elemenata političkog marketinga: Biden – Trump u predsjedničkim izborima 2020. godine." Master's thesis, Zagreb School of Business, 2021. https://urn.nsk.hr/urn:nbn:hr:180:596233

Jurčić, M. (2021). 'Analiza elemenata političkog marketinga: Biden – Trump u predsjedničkim izborima 2020. godine', Master's thesis, Zagreb School of Business, accessed 17 April 2024, https://urn.nsk.hr/urn:nbn:hr:180:596233

Jurčić M. Analiza elemenata političkog marketinga: Biden – Trump u predsjedničkim izborima 2020. godine [Master's thesis]. Zagreb: Zagreb School of Business; 2021 [cited 2024 April 17] Available at: https://urn.nsk.hr/urn:nbn:hr:180:596233

M. Jurčić, "Analiza elemenata političkog marketinga: Biden – Trump u predsjedničkim izborima 2020. godine", Master's thesis, Zagreb School of Business, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:180:596233

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Metadata
TitleAnaliza elemenata političkog marketinga: Biden – Trump u predsjedničkim izborima 2020. godine
Title (english)Analysis of elements in political marketing: President election Biden – Trump 2020.
AuthorMarina Jurčić
MentorDijana Vuković (mentor)
Committee memberŽeljka Zavišić (predsjednik povjerenstva)
Committee memberPredrag Čudina (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2021-11-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Suvremene političke kampanje kombinacija su planiranja i organiziranja kampanje koja se bavi izborima, a fokusirane su na ciljeve, komunikacije tijekom kampanje, upravljanjem medijima, formiranjem imidža kandidata te reklamama i promotivnim sadržajem. Cilj rada bio je napraviti analizu i objasniti razloge konačnih izbornih rezultata predsjedničkih kampanja kandidata Joe Bidena i Donalda Trumpa. Korištena je metoda Case Study u kojoj su se sagledavali aspekti američkih predsjedničkih izbora iz 2020. godine. Promatrani su organizacija političke kampanje Joe Bidena i Donalda Trumpa, efikasnosti njihovih izbornih kampanja, rezultati američkih predsjedničkih izbora 2020. godine. Analizirana je vizualna retorika predsjedničkih kampanja, njihov vizualni identitet te ponašanja tijekom debata. Neizbježna je bila i analiza na koji su način na ponašanje birača utjecali mediji u izbornoj kampanji i aktivnosti političkih kandidata na društvenim mrežama.
Abstract (english)
Contemporary political campaigns are a combination of planning and organizing an election campaign, focusing on goals, communication during the campaign, media management, candidate image formation, and advertising and promotional content. The aim of this Master thesis was to make an analysis and explain the reasons for the final election results of the presidential campaigns of candidates Joe Biden and Donald Trump. The Case Study method was used, which looked at aspects of the 2020 U.S. presidential election. The organization of the political campaign of Joe Biden and Donald Trump, the efficiency of their election campaigns, the results of the American presidential elections in 2020 were observed. The visual rhetoric of presidential campaigns, their visual identity and behaviors during the debates were analyzed. There was also an analysis of the way in which the behavior of voters was influenced by the media in the election campaign and the activities of political candidates on social networks.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:596233
Study programmeTitle: Marketing and communication management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist/specijalistica marketinga i komunikacija (stručni specijalist/specijalistica marketinga i komunikacija)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-11-15 13:38:04