CRM solutions simplify processes and increase profitability in sales, marketing, and service segments. The powerful CRM solution is a multifunctional platform where everything is key to the development, improvement and retention of business relationships with customers. Without the support of an integrated CRM solution, opportunities for growth and loss of revenue due to negligence on business relationships are missed. Successful business is not an easy task. CRM solutions are therefore needed in order to run the marketing campaign functions, data analysis, meetings and customer concerns in one place. Combis Ltd is a company that is the subject of this paper and as a CRM solution uses Microsoft Dynamics. Selected CRM system in Combis Ltd is an essential tool for maintaining processes, inventory, and enterprise’s people related to the entire sales and service cycle.