prikaz prve stranice dokumenta Uloga CRM-a u marketingu
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master's thesis
Uloga CRM-a u marketingu
2021. urn:nbn:hr:180:224856
Janković, Ivana
Zagreb School of Business

Cite this document

Janković, I. (2021). Uloga CRM-a u marketingu (Master's thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:224856

Janković, Ivana. "Uloga CRM-a u marketingu." Master's thesis, Zagreb School of Business, 2021. https://urn.nsk.hr/urn:nbn:hr:180:224856

Janković, Ivana. "Uloga CRM-a u marketingu." Master's thesis, Zagreb School of Business, 2021. https://urn.nsk.hr/urn:nbn:hr:180:224856

Janković, I. (2021). 'Uloga CRM-a u marketingu', Master's thesis, Zagreb School of Business, accessed 18 September 2023, https://urn.nsk.hr/urn:nbn:hr:180:224856

Janković I. Uloga CRM-a u marketingu [Master's thesis]. Zagreb: Zagreb School of Business; 2021 [cited 2023 September 18] Available at: https://urn.nsk.hr/urn:nbn:hr:180:224856

I. Janković, "Uloga CRM-a u marketingu", Master's thesis, Zagreb School of Business, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:180:224856

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Metadata
TitleUloga CRM-a u marketingu
Title (english)The role of CRM in marketing
AuthorIvana Janković
MentorPredrag Čudina (mentor)
Committee memberSanja Rocco (predsjednik povjerenstva)
Committee memberTomislav Ivančević (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2021-07-27, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
CRM rješenja pojednostavljuju procese i povećavaju profitabilnost u segmentima prodaje, marketinga i usluga. Snažno CRM rješenje je višenamjenska platforma gdje se pohranjuje sve što je ključno za razvoj, poboljšanje i zadržavanje odnosa poduzeća s kupcima. Bez podrške integriranog CRM rješenja, propuštaju se prilike za rast i gube prihodi uslijed nepažnje o poslovnim odnosima. Uspješno poslovanje nije jednostavan zadatak. CRM rješenja su stoga potrebna kako bi se funkcije marketinške kampanje, analize podataka, sastanaka i brige o klijentima provodile na jednome mjestu. Poduzeće Combis koje je predmet istraživanja ovog rada kao CRM rješenje koristi Microsoft Dynamics. Odabrani CRM sustav u poduzeću Combis d.o.o. neophodan je alat za održavanje procesa, inventara i ljudi poduzeća povezanih tijekom čitavih ciklusa prodaje i usluga.
Abstract (english)
CRM solutions simplify processes and increase profitability in sales, marketing, and service segments. The powerful CRM solution is a multifunctional platform where everything is key to the development, improvement and retention of business relationships with customers. Without the support of an integrated CRM solution, opportunities for growth and loss of revenue due to negligence on business relationships are missed. Successful business is not an easy task. CRM solutions are therefore needed in order to run the marketing campaign functions, data analysis, meetings and customer concerns in one place. Combis Ltd is a company that is the subject of this paper and as a CRM solution uses Microsoft Dynamics. Selected CRM system in Combis Ltd is an essential tool for maintaining processes, inventory, and enterprise’s people related to the entire sales and service cycle.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:224856
Study programmeTitle: Marketing and communication management
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni specijalist/specijalistica marketinga i komunikacija (stručni specijalist/specijalistica marketinga i komunikacija)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2022-11-17 10:14:30