Whether it comes to companies or political parties, the basis of good business is located in a well settled communication, and this is particularly reflected in crises. With this, work I tried to show the complexity of the situation in a simple way because it confirms that the essence of the problem is understood and how it should be treated it when it occurs. Examples from praxis in combination with the theoretical presentations of the respective authors helped me to see the essence of crisis communication. For everything as well as for this activity the two-way exchange of experience, knowledge and skills are needed. Without the combination of these elements, the communication leads to the results in the form of a "broken telephone." Sometimes, even the interpretation of a single word can cause complex problems, which requires clarification on a few pages. Then because of the inappropriate use of language expression, the reaction could be very unrecognizable. For one person, it is either meaningless word while for the other can provoke an unrecognizable reaction. Therefore, it is necessary to pay attention to different kind of expressions, particularly verbal, use of each word and even body language. In order to avoid the counterproductive effect, it is necessary to balance well and consider it in the context of particular individual pronounced wordings. Referring to already mentioned, one should always keep in mind that no one is born taught to be aware of this fact and that the removal of shortcomings need to consult the profession, in this case, communication experts and communicators. With the help of experts in communication skills can be eliminated all forms of bad communication. Anyone who has regular presentations in public should be aware of own communication disadvantages and that they can be reduced. Recently we had the opportunity to meet with various modes of presentations in public when the professional company for communication is hired and the case when the involvement of such companies is left behind. The consequences of neglecting communication skills in public appearances lead to the loss of the parliamentary elections.