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undergraduate thesis
Implementacija strategija marketinga na impulzivnu online potrošnju potrošača
2018. urn:nbn:hr:180:455954
Mlinarić, Dario
Zagreb School of Business

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Mlinarić, D. (2018). Implementacija strategija marketinga na impulzivnu online potrošnju potrošača (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:455954

Mlinarić, Dario. "Implementacija strategija marketinga na impulzivnu online potrošnju potrošača." Undergraduate thesis, Zagreb School of Business, 2018. https://urn.nsk.hr/urn:nbn:hr:180:455954

Mlinarić, Dario. "Implementacija strategija marketinga na impulzivnu online potrošnju potrošača." Undergraduate thesis, Zagreb School of Business, 2018. https://urn.nsk.hr/urn:nbn:hr:180:455954

Mlinarić, D. (2018). 'Implementacija strategija marketinga na impulzivnu online potrošnju potrošača', Undergraduate thesis, Zagreb School of Business, accessed 09 April 2025, https://urn.nsk.hr/urn:nbn:hr:180:455954

Mlinarić D. Implementacija strategija marketinga na impulzivnu online potrošnju potrošača [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2018 [cited 2025 April 09] Available at: https://urn.nsk.hr/urn:nbn:hr:180:455954

D. Mlinarić, "Implementacija strategija marketinga na impulzivnu online potrošnju potrošača", Undergraduate thesis, Zagreb School of Business, Zagreb, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:180:455954

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Metadata
TitleImplementacija strategija marketinga na impulzivnu online potrošnju potrošača
Title (english)Implementation of marketing strategy on impulsive online consumer behaviour
AuthorDario Mlinarić
MentorDijana Vuković (mentor)
Committee memberGoran Luburić (predsjednik povjerenstva)
Committee memberDorotea Milas (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2018-09-19, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Razvoj tehnologije utjecao je u potpunosti na čovjekovu svakodnevnicu, pa tako i na proces kupovine. Kupovina postaje moguća bilo kada i bilo gdje, a sami proces postaje mnogo jednostavniji i brži. Kako bi zadržali svoju poziciju na tržištu i odgovorili na ubrzanje koje se provlači kroz sve segmente današnjeg života, poduzetnici moraju biti upoznati, ne samo s ekonomskim aspektom konzumenta, već i s psihološkim aspektom. Ponašanje potrošača postaje predmet istraživanja mnogih znanstvenika. Znanstvenici žele istražiti može li se utjecati na ponašanje potrošača, njegove preferencije, te mogu li potaknuti odluku o kupovini. Dokazano je da na odluku utječe sam kupac, ali i marketinške strategije i podražaji oko njega. Upravo te strategije i podražaji doprinjeli su porastu impulzivne kupovine u životima današnjih kupaca.
Abstract (english)
The development of technology has had a full effect on man's everyday life, and so on the process of buying. Buying becomes possible anytime and anywhere, and the process itself becomes so much simpler and faster. In order to maintain their position in the market and respond to the acceleration of all segments of everyday life, entrepreneurs must be familiar not only with the economic aspect of the consumer, but also with the psychological aspect. Consumers' behavior becomes the object of research by many scientists. Scientists want to investigate is it possible to affect consumer behavior, its preferences, and can buying decision be triggered by some factors. It has been proven that the decision is being influenced by the buyer, but also by the marketing strategies and factors around it. These strategies and factors have contributed to an increase of impulsive purchases in the lives of contemporary customers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:455954
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2019-01-18 10:20:00