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undergraduate thesis
ULOGA TURISTIČKIH SAJMOVA U POSLOVNOM MARKETINGU TURIZMA
2019. urn:nbn:hr:180:288763
Lamač, Petra
Zagreb School of Business

Cite this document

Lamač, P. (2019). ULOGA TURISTIČKIH SAJMOVA U POSLOVNOM MARKETINGU TURIZMA (Undergraduate thesis). Zagreb: Zagreb School of Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:180:288763

Lamač, Petra. "ULOGA TURISTIČKIH SAJMOVA U POSLOVNOM MARKETINGU TURIZMA." Undergraduate thesis, Zagreb School of Business, 2019. https://urn.nsk.hr/urn:nbn:hr:180:288763

Lamač, Petra. "ULOGA TURISTIČKIH SAJMOVA U POSLOVNOM MARKETINGU TURIZMA." Undergraduate thesis, Zagreb School of Business, 2019. https://urn.nsk.hr/urn:nbn:hr:180:288763

Lamač, P. (2019). 'ULOGA TURISTIČKIH SAJMOVA U POSLOVNOM MARKETINGU TURIZMA', Undergraduate thesis, Zagreb School of Business, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:180:288763

Lamač P. ULOGA TURISTIČKIH SAJMOVA U POSLOVNOM MARKETINGU TURIZMA [Undergraduate thesis]. Zagreb: Zagreb School of Business; 2019 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:180:288763

P. Lamač, "ULOGA TURISTIČKIH SAJMOVA U POSLOVNOM MARKETINGU TURIZMA", Undergraduate thesis, Zagreb School of Business, Zagreb, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:180:288763

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Metadata
TitleULOGA TURISTIČKIH SAJMOVA U POSLOVNOM MARKETINGU TURIZMA
Title (english)The role of tourism fairs in business marketing of tourism
AuthorPetra Lamač
MentorPredrag Čudina (mentor)
Committee memberŽeljka Zavišić (predsjednik povjerenstva)
Committee memberNeven Šipić (član povjerenstva)
GranterZagreb School of Business
Zagreb
Defense date and country2019-10-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Ovaj završni rad sastoji se od 3 poglavlja. Prvo poglavlje detaljno govori o ulozi turističkih sajmova u poslovnom marketingu turizma, turističkom poslovanju, identificiranju ciljne publike kao i definiranju komunikacijskih ciljeva. Definiran je turizam i njegove djelatnosti, podijeljena je turistička industrija po sektorima te je detaljno objašnjen marketing u turizmu. Zatim je utvrđena važnost poslovnog marketinga u sklopu turističkih sajmova, navedeni su prednosti i nedostaci istih, kao i razlozi uspješnosti samog nastupa na turističkom sajmu. Nadalje, navedena su osnovna obilježja ciljne publike i komunikacijskih ciljeva, objašnjen je pojam promotivni miks te je definirana strategija guranja i strategija privlačenja. Drugo poglavlje završnog rada prikazuje 6 svjetskih turističkih sajmova, a to su: ITB Berlin, f.re.e München, IMEX Frankfurt, FITUR Madrid, World Travel Market London i Boot Düsseldorf koji su detaljno obrađeni. Zadnje poglavlje ovog rada posvećeno je zaključnim razmatranjima.
Abstract (english)
This final paper consists of 3 chapters. The first chapter discusses in detail about the role of tourism fairs in tourism business marketing, tourism business, identify target audience as well as defining communication goals. Tourism and its activities are define, the tourism industry is divided into sectors and tourism marketing is explained in detail. Then, the importance of business marketing in tourism fairs has been established, the advantages and disadvantages thereof, as well as the reasons for the successful appearance at the tourism fair, were stated. Furthermore, the basic characteristics of the target audience and communication goals are outlined, the term promotional mix is explained, and a push and pull strategy is defined. The second chapter of the paper presents 6 world tourism fairs, those are: ITB Berlin, f.re.e Munich, IMEX Frankfurt, FITUR Madrid, World Travel Market London and Boot Düsseldorf, which have been elaborated in detail. The last chapter of this paper is devoted to concluding considerations.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:180:288763
Study programmeTitle: Marketing management
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-12-03 08:13:48