The topic of the final work is the Analysis of Marketing Strategies in the Local Elections for the Mayor of Zagreb 2021. The sudden death of perennial mayor Milan Bandić surprised the citizens of the City of Zagreb and the whole of Croatia. People of Zagreb anticipated a different election for the new mayor. Besides the death of the mayor which changed the course of the campaigns, the local elections in 2021 were held during the pandemic caused by the coronavirus and elections were different from all previous local elections. Along with the history of local elections in Croatia and the analysis of the political situation in the City of Zagreb, the work analyzes local elections for the City of Zagreb in 2021 and political candidates who were competing for one of the most important functions in the Republic of Croatia. The work includes the analysis of candidates, the analysis of the 1st and 2nd rounds of voting and the marketing tools used by the candidates during the political campaign. Furthermore, the work explains the concepts related to politics and political marketing, media and public relations and similar terms. The campaign in the 2021 local elections was focused on social media for many reasons. The pandemic and epidemiological measures dictated the flow of the political campaign. With political in person rallies and events being more modest, social networks were used as one of the main tools for communication. Alongside the traditional advertising practice such as billboards, television and radio, social media was also used for delivering paid advertisement, delivering ads more frequently as the election day approached. Advertising on social networks is ideal because it requires a smaller budget compared to traditional ways of advertising while reaching out to the target audience more accurately.