The hunting industry is one of the strongest industries in the world. It is based on the hunting of animals, but also on the preservation of nature and habitats of endangered animals. Although many people say that hunting should be banned and that hunters only kill animals, this is far from the truth. On the one hand, hunters protect people from attacks by wild animals, but at the same time they are careful not to endanger protected animals. When a pandemic like avian or swine flu occurs, hunting societies are the first to hit the ground running, putting their lives at risk to protect the rest of the citizenry. In addition to all of the above, hunters are engaged in educating and informing civilians so that they are as familiar as possible with animals and the natural world. In order for citizens to be well informed about what hunting societies do, education and familiarization with hunting is necessary. This type of information takes place through various communication channels such as television, newspapers, radio, but also social networks. Social networks are a new platform that enables easier and faster communication with people around the world. There are a lot of social platforms, each country has its own platforms that are the most popular, so it is necessary to develop a quality marketing strategy in order for communication to succeed. A strategy on digital platforms requires finding a specific target group so that they know who we are addressing. In the case of hunting, these are all hunters, hunting associations and federations, but also civilians interested in nature and environmental preservation. When we find a target group according to certain parameters, it will be easier to direct messages, but also save money on advertising because we will not target all groups of people, but those that are of great importance to us, that is, those that are interested in hunting and nature For quality communication through social networks, it is necessary to have quality visuals and posts. The publication must be personalized so that the user can identify with us, but also to separate themselves from other organizations that promote similar content. In such a large market, it is necessary to be unique in order to gain the attention of users. The timing of content publication also plays a big role in the communication strategy. It is necessary to be continuous in order to get the audience used to our content.