A business plan is a comprehensive document that details business goals, strategies for achieving those goals, as well as market analysis and financial projections. A business plan based on the example of the Wedding resort Stari Zdenac provides a comprehensive framework for the successful launch and management of a luxury wedding resort on the banks of the Kupa River. This plan defines the business idea of converting an old farm building into a modern wedding hall and courtyard buildings into comfortable accommodation units, thus combining rustic charm with modern facilities. The mission of the resort is to offer a unique and unforgettable experience for newlyweds and their guests, while the vision includes achieving the status of a prestigious destination for wedding ceremonies. The plan elaborates on objectives, including attracting the target market through marketing activities and ensuring financial sustainability through precise management of costs and revenues. The structure of the business plan includes market analysis, development strategy, financial projections and operational guidelines. Key success factors include quality service, innovative marketing approaches and high standards. The business plan is used to guide the initial stages of construction and operational management, as well as to attract investors and partners. Its application enables efficient planning and progress monitoring, ensuring that the Stari Zdenac resort meets its goals and expectations. In this way, the plan represents a key tool for achieving long-term success and growth of the resort.