Electoral campaigns are marketing campaigns that promote certain political option instead of a product or service. The thesis presents different organisation modes and methods which, when implemented in a political marketing campaign, result in foreseen success of a political option in question. The thesis deals with electoral campaigns staff's specific tasks performed in electoral campaigns, trying to answer questions such as how successfully organise campaign and how to communicate in the campaign. The author presents examples and observation from his own experience he gained working in various campaigns over many years and success his campaigns achieved. The author's personal methods are substantiated by extracts from works by well-known and acclaimed experts in the field of political marketing. This paper is divided in two main chapters, thus organisation of political campaigns and communication in political campaigns. Apart from the two main chapters, there is list of example activities implemented in a specific electoral campaign where all goals were achieved. The first chapter presents modes of organizing campaign activities, basic elements of a political campaign, participants and activists in a campaign. There are examples of organization structures presented in the paper. The second chapter presents ways how to communicate message of a political campaign to the target public. Communicating methods, organization of communication, ways of dealing with media, types of communication and implementation of communication skills most commonly used in electoral campaigns are described here. The final chapter outlines activities performed in 2017 local electoral campaign, where the above mentioned methods were implemented and whose outcome was between most successful in its election cycle in the Republic of Croatia. Campaign activities, and the way they were performed by the guidelines shown in this paper along with the modes of method implementation, which led to successful results are described here.