Internet marketing is type of advertising of products and services over the internet, and the information era is the fastest growing phenomenon in the history of the world. Internet allows the customer to find himself in the centre of actual business world, with one click he can see all the available information on the internet. Internet marketing is crucial to the success of an enterprise, and is the fastest growing branch of marketing itself. Experts believe that the internet will soon have a much bigger role in the marketing world, and internet shopping will completely change the form of shopping we all know about. Internet marketing has many advantages over other forms of promotion, there are no time constraints, costs are much lower and users have all the key information available. Social Network is a type of Internet service, most commonly in the form of a platform, window, or web site, serving to link the profile owners around the world. Social networks have become an indispensable segment of human life, by means of which new acquaintances are realized, business ventures are carried out, communicated with people irrespective of geographical distance etc. The spectrum of using social networks for marketing purposes is unlimited. It takes a lot of effort, knowledge, creativity and the will to run and run a business profile on social networks. It requests from the competent individual to highlight their creativity and offer in relation to the numerous competition. Social networks have introduced tremendous changes to the business world, and so to the world of marketing, they have introduced whole business and marketing campaigns into a new era. The very idea of marketing and promotion is to attract people with their products, to keep loyal customers, and to attract new customers who have doubts about using the product.