The thesis deals with the state and the development perspectives of the Dubrovnik - Neretva hotel industry in the conditions of the currently dominant trends in world tourism. Under the circumstances of ever-changing changes in the world we live in, new forms of behavior of a contemporary man are being created that have a significant impact on his relationship to spending his own free time. The development of technology, especially traffic and communication, has accelerated the development of the tourism industry and tourism is the largest and fastest growing economic activity in the globalized world today. Dubrovnik is the most famous tourist destination in Croatia with a long tradition in tourism. In the period after the Homeland War, he faced many challenges in which to direct his tourism development. A very important tool that can help him this time is to be sure to follow the world trends, and the same, respecting their specifics, try to apply for their own benefit. The structure of tourism products currently prevailing in Dubrovnik tourism is not optimal. To achieve the optimum in this segment, Dubrovnik needs to further develop some tourism products to attract the preferred segment of tourists, especially those that will affect the extension of the tourist season. Famous domestic and international hotel chains must continue to contribute to the development of tourism products. Dubrovnik also needs to address some of the current problems such as traffic within the city and the lack of quality workforce. Additional efforts must be made to improve the destination management and strengthen its own interior. And finally, security was and must remain a top priority because it is the guarantor and the main assumption of any further development.