By establishing successful communication that implies that the information is accurately received regarding the content and meaning assigned by the sender, the organizations will be successful. The communication feature in the branding process is to translate the positioning of each inside, thus creating emotional connections and rational justification, focusing on the final benefit for the consumer and his inner perception. Communication continues to introduce a marketing program through which it recognizes the spirit of strategic ideas and tactical moves. Communication contributes to the value of the inside. Specifically, with the mediation of communication, a connection is established with the customers / consumers, ie those who influence the purchase and make decisions. Brand as a term, becomes dominant in the vocabulary and everyday communication for marketing people, where the trade and brand names are kept in formal and official frameworks. The brand and the brand share the same characteristics, but the main difference is what the brand represents the company, ie the brand is brand that is already built and recognizable. Each brand is a trademark, but each brand is not a brand. People believe in a brand, follow their ideas and identify with it. The brand also has social and social influence by strengthening customer loyalty, stimulating innovation.