In this thesis intention is to explain how the new media and digital technology influence communication in the business world, as well as in the very communication face to face. The goal is to prove in which way the new media and social networks affect the communication between people and help in any form of business. Getting into a digital world and absorbing new media, the one should have adopted to a new way of thinking process and also to the language of a new communicative structure. The media have become unavoidable mean of information, forming and shaping life styles and identity. Creating of meadia content is accessible to everyone owning a computer and access to Internet, and there are rare ones not enabled to. Every communication should respect and consist the principles for a successful communication allowing and facilitating it at any level. Nowadays, the majority of companies turns to social media, either using them for advertising or a promotion. Thanks to those minor social networks, where people experienced learning by trial and error, it was possible to establish new networks, well familiar to us on a daily basis use. Taking into account a few researches from this project, we can conclude that social networks influence communication among youngsters, and also can be helpful in journalism branch or in building up a support image of a certain tourist destination. Facebook, one of the most popular networks, is widespread in population and with many companies refering business (it can be practically recognized from the Facebook example at National Museum – Zadar as well as in Barack Obama's campaign). The reason is very simple – Facebook enables fast wide spreading of information and accessibility to a great number of people, mutual integration with clients and free advertising or promotion. Thanks to the research about children's experience and behaviour at Facebook, we can conclude that they spend to much time at mentioned network, which consequently results in bad marks at school and in neglecting of real world.