The theme of this paper is predictability of human behavior, persuasion and people manipulation. Throughout the work we will be introduced to the universal psychological processes common to most people, the ways of forming behaviors and attitudes, and the techniques of influence and manipulation used for the purpose of managing people. We will pay attention to a wide range of motives that influence behavior, thoughts and feelings. Also, we will mention persuasive communication that is used to manage the interlocutor's thinking, encourage change in attitude, and guide behavior. Non-verbal communication is also an important part of persuasive communication and the persuasion process because it supports and complements verbal communication in different ways, making it more impressive and credible. To be persuasive, our verbal and non-verbal cues must match. As a result of specific non-verbal behavior, we will also mention charisma, which is a very important part of persuasion process. We will outline the characteristics of charismatic people and their behavior that enables them to be successful in persuading, leading and managing people.