The Blue Ocean is a metaphor for thinking completely differently about the strategies and ways of managing businesses and organizations. The new approach is based on discovering an unchallenged and unquestionable space in the market, which makes competition less important as it becomes a side fact of business. The key insight into the blue ocean strategy rarely comes from projecting the trend itself. They stem from the insight into the business that the trend will change value for customers and act on the company’s business model. A four-action framework consisting of four key questions allows us to systematically find how we can remodel elements of value for customers through alternative activities, to offer customers a whole new experience while keeping our cost structure low. In translation, this is the most accurate definition and procedure of the Blue Ocean strategy.