Everyday life would be unimaginable without communication. We use it to share information, express attitudes, thoughts, feelings and beliefs. It is divided into verbal and non-verbal communication and in its entirety is an indispensable element and a key factor in the social life of people. Development of new media, communication as a concept takes on a much broader meaning than it had. The use of social networks especially contributes to this and develops and transfers communication to new areas of everyday events. This is even more pronounced in politics. The topic of this paper will be the role of strategic communication in election campaigns between politics, media and the public. All these elements are in an interdependent position to each other. The actors of election campaigns include political organizations (political parties, public organizations, governments, etc.), citizens and the media. The intention of a politically oriented person is to place their value attitudes, messages, thoughts, emotions and ultimately the program of their political action in the purest and most concrete way possible to the final recipients through the media. In order for the sent message to achieve its goal, it must be clear to the addressee of the message, it must intrigue him and provoke emotion. Without communication, management in election campaigns would not have been possible. Election campaigns are largely dialogue-oriented and boil down to the ongoing efforts of political candidates to reach out to the electorate in order to achieve their planned election goals. Media organizations are an indispensable actor in election campaigns. They transmit and (re) produce content to citizens sent by political candidates and also serve as feedback in that chain of interdependence. The relations between these three actors in the election campaigns are very complex and a communication strategy is needed in order to operationalize all the preconditions that lead to the realization of the set goals.