The process of entrepreneurship takes place in most businesses, ie this process takes place in many situations, and for this reason the corporate process is very complicated. The ultimate goal of entrepreneurship is to achieve the set goal, because the creation of new values in entrepreneurship means much more successful business. In order for the business to be as successful as possible, it is very important to establish the best possible communication. When we talk about communication, we most often associate it with verbal aspects, but in addition to verbal, non-verbal communication is also very important for the transmission of communication. In this paper, the determinants of nonverbal communication will be presented. Primarily, nonverbal communication will be defined. In addition to the above, the importance of non-verbal communication and its characteristics will be described. Finally, the difference between non-verbal communication of the listener and non-verbal communication of the exhibitor will be stated in detail. Then there will be the organization of the corporate process and culture. In more detail, the corporate process will be defined and described. Then the organization of corporations and their structure will be presented. Finally, the process of evolution of the corporate process will be explained, as well as contemporary opportunities in corporate culture will be described and analyzed. The role of nonverbal communication in consumerism will also be explained. More specifically, emphasis will be placed on the role of nonverbal communication in advertising and market research. Also, the role of nonverbal communication in targeted consumerism will be analyzed. In addition to the above, non-verbal communication in the propaganda processes of corporate culture will be analyzed. The topic of propaganda will then continue through a brief overview of the book The Eaters of Democracy and the way in which corporations threaten democracy by communicating. At the very end, it will be about conceptualizing and exploiting consumers. In more detail, the impact of the development of corporate organizations on consumer conceptualization will be discussed. Also, the types of corporate processes of consumer conceptualization will be analyzed. Finally, it will be briefly explained how corporations exploit consumers.