This paper will deal with the analysis of neuromarketing on sales strategy. Neuromarketing is a marketing discipline that incorporates neuroscience and marketing to study consumer behavior and decision making. This interdisciplinary approach uses a variety of tools to measure brain activity when exposed to marketing stimuli in order to understand the unconscious human response to marketing stimuli. Since consumer marketing messages are processed on an unconscious level, the goal of neuromarketing is to analyze and understand the process that influences consumer behavior in order to ultimately improve marketing strategies and the sales process. Neuromarketing research is based on exact analyzes and neuroimaging, i.e. a graphic representation of the brain, which proves the influence of marketing messages on the consumer and his decision-making. Applying these results can play a big role in predicting the results of a particular product and guide companies to create more effective marketing campaigns and sales strategies for better allocation of resources. On the other hand, this new and still relatively unexplored field has raised many ethical questions. The protection of data and consumer privacy should always come first, but like other spheres, this has its advantages and disadvantages.