In today's turbulent times, businesses and individuals face numerous challenges that lead to essential changes in company operations and education. With the advancement of information technology, the internet, and digital technology, traditional marketing activities have undergone a transformation. This has given rise to the development of digital marketing, which utilizes various digital technologies and channels to promote services, products, build brands, increase awareness, and target specific audiences through digital platforms. Digital marketing has become indispensable for successfully launching a new business, penetrating the market, and finding new potential clients. In combination with neuroscience, the field of neuromarketing has emerged, employing technologies for visual representation of brain activity and measuring its responses. The concept of the metaverse represents the future and introduces us to a new "virtual" world. The metaverse serves as a 3D successor to the internet, allowing us to navigate and explore real and virtual worlds on a 1:1 scale. The metaverse offers endless possibilities and facilitates seamless transitions from one part of the world to another in a matter of seconds. However, it is important to note that the metaverse is currently in its early stages of development, as technology has yet to fully align with the envisioned potentials of the metaverse.