In the paper will be displayed the importance of understanding the concept of greenwashing and its differences compared to classical green marketing. Green marketing by itself has limited inspiration but it has been accepted that its positive effects on consumers and communities compensate for the intentions and motivations of the producer, which needn't always be entirely pure. As indicated by the title of the paper greenwashing refers to the dark side of green marketing and is in this practice a positive element of deficiency. It will be additionally displayed on current examples worldwide how greenwashing is used as a technique in an ethically unacceptable way of marketing communication. Greenwashing is a relatively new concept. It has been prompted by numerous immoral or simply unacceptable practices in creating marketing content as a response to the growingnconsumer desire for green and sustainable practices. Since actual business changes and rationalization generally require considerable investments (manpower, finance, time, education), a great number of corporations have decided to use greenwashing as a communication tool for false or incomplete presentation of the company business and its impact on the wider community during the process of production, distribution and waste disposal. The importance of preserving nature and lifestyle adjustment of both an indivudal and the the corporation is highlighted in numerous ways. Negative records are being broken every day. Particularly noticable in this year, (2023), are dangers and threats that await us in the not-so-distant future unless things start to change drastically. The threats manifesting at this moment are tangible and visible to every inhabitant of the planet Earth, and, judging by the warnings of experts, the situation will only worsen. It is precisely for this reason that greenwashing represents a major threat and a new blow to the society moving toward the energy revolution and ecological rationalization. The paper deals in detail with the researches conducted on this phenomenon in order to put them in context with time and research issues and educate future readers on the chosen topic. For the purpose of this paper two focus groups investigated in more detail the awareness of both the consumer market and the profession, the general attitudes and actions applied during the decision-making of purchase and activities within the profession. The aim of the paper is to provide better understanding of the market trends and trends in marketing, to further develop awareness and education in creating content, services and products, and raise awareness of the individual role in the community.