Lifestyle refers to the behaviors and values specific to a particular culture. The Western lifestyle, which originated in Western Europe, has spread to countries like the USA, Canada, and Australia. Key characteristics of Western culture include consumerism, individualism, rationalism, and secularism. The history of Western civilization dates back to Ancient Greece and Rome, and over time, it has been shaped by Christian ethics and humanism, especially during the Renaissance. In the 20th century, Western culture was influenced by wars, the Cold War, and cultural changes. Individualism and materialism, along with freedom of expression, are key elements of the Western lifestyle. Consumerism, focused on acquiring material goods, as well as liberalism and democracy, are also important. Globalization has enabled the spread of Western culture worldwide, though it has faced challenges, especially in countries like Russia. Consumerism, which promotes excessive consumption, has a negative impact on the environment, particularly in the fashion and food industries. Consumer behavior encompasses the decision-making process during purchases, with modern consumers becoming more informed and aware of their rights. Digitalization, social media, and ecological innovations play a significant role in their purchasing decisions, with increasing importance placed on environmental responsibility.