This thesis examines the Brodsko Kolo festival, focusing on its role in preserving cultural heritage and its impact on the local community. It explores both material and intangible cultural heritage, emphasizing the challenges of protecting diverse and dynamic traditions. The history and evolution of the festival are traced, highlighting its purpose and influence on the local community. Comparisons with other significant folklore festivals such as the International Folklore Festival in Zagreb, Đakovački vezovi, and Vinkovačke jeseni provide a broader context. The thesis also considers Slavonski Brod as a tourist destination, analyzing how Brodsko Kolo contributes to tourism and cultural identity. Finally, it discusses the challenges and future perspectives of the festival, emphasizing its connection to local customs and traditions.