In everyday life we often encounter the choices given to us. However there is a question as to how much this is actually a matter of choice, and how far-reaching decisions are made. When buying, we are often driven by various advertisements and product ads with marketing experts. It is a whole area that has evolved over the years through psychology and sociology so that the customer or consumer will focus on buying a particular product.In today's time of consumerism, this is especially true and we are manipulated in some way through various marketing tricks and public figures involved in it to encourage us to adopt a certain pattern of behavior. Often the end user is not even aware of it. The media use their availability of selected information in selected terms and through fun educational information programs create a platform through which it is easy to segregate consumers through entertainment interest. It is quite logical that on such a platform, companies who know who the product is intended to gain a tool through which they can target their chosen market.Similarly, public figures use their image to attract users who identify, dive, or consider their choice important. Various colors, slogans, logos, and faces of famous people are used to link a particular product to them and so striking. With constant repetition of advertising, it is actually the case that an individual directly thinking about purchasing something with a particular function already has a built-in name of product that he got from the media, though he might not have been needed at the time. Another interesting item is how many consumers buy things they do not really need, in order to get closer to the image of a known personality that represents a given product.In this paper, we will primarily deal with media and advertising in order to gain insight into everything that is present and focus on advertising, manipulation, and subliminal messages that are an integral part of it. The core part of this paper is known personalities and the appearance of manipulation in the media, where an analysis of the current state of affairs and the potential benefits it brings to both providers and recipients of the message will be given.