Ever since the beginning of the emergence of the media we have known the print, while nowadays the media have become modernized and they keep pace with technological development. Media manipulation is a strong factor in modern society. The influence of the content has become inevitable because we are completely surrounded by various messages of the media. Media communication via new media is the key of modern society and because of its accessibility the users are pleased with the speed and simplicity of communicating with each other, which is why this way of communication easily attracts new users. Since there are various types of the mass media, as well as ways of their expansion, the difference between age groups is clearly visible in society. It is obvious that the role of the media in educating the society is increasing. It is important to promote media literacy so that the public would not be exposed to the wrong influence. In spite of many advantages and benefits provided by the mass media, the media also have a manipulative side. The aim of the media is to gain popularity which grants them profit. In modern society, the BBC is the leading media company which educates and informs its users from all over the world on various topics via its various channels and content. BBC Worldwide is very important in the BBC’s business because it contributes to gaining popularity and attracting an audience. BBC Worldwide achieved a great profit for the BBC with its commercials and by creating worldwide popular brands. BBC Worldwide is the BBC’s successful partner because it follows its mission which aims to inform and entertain the viewers. The BBC provides its viewers with a variety of content and it consists of several channels of different genres. The BBC has a large audience because it is available all over the world and it offers topics that appeal to different tastes and interests such as food, design, various movie genres, documentaries and historical content. Social media are the means of the functioning of social communities and such simple communication is hardly imaginable without them. The BBC is also accessible through social media such as Twitter, Facebook, and YouTube, which provides even easier access to information and education. The content which can be found on social media provides the BBC with direct feedback about the ways the users react to specific content and about their opinion on the BBC. It is active every day, it consistently updates information on recent events and it makes an effort to be trustworthy, thanks to which it is popular worldwide today.