In this final work, I wanted to show the whole chronology of the development of digital advertising since its very beginnings, how it developed and how digital advertising is today and how it will move and develop in the future. In this final work, I noted how they looked at the beginning of the first forms of digital advertising, and the chronology of the development of digital advertising with the emphasis of breakpoints which are today the history of digital advertising and started in student rooms and garages. I've also listed the history of social networking, how they will look in the future, and what are the latest social networks that are starting to advertise great companies (adidas, Coca cola), and how influential people can influence young people and the population by publishing the most common photo on a social network such as Instagram and others. Though it has begun modestly, digital advertising and platforms supporting it today are followed by billions of people, and the industry turns $ 1 billion a year, the limit is no where to be seen.