During history, under the influence of various historical events, cultures, innovations and technological breaktroughs some specific ways of conducting yourself have been developed and some bahviours were deemed acceptable or unacceptable. With the development of the civilizations, the human race has had the need to be a part of a culture and society. Society norms and civilized behavior are certainly the elements that every individual should oblige. A very big part of modern society are corporations and companies which are shaping certain expectations and therefore they play a big role in creating a culture. Members of those corporations, more precisely, their employees are trying to conduct themselves towards those expactations and rules of bahviour in those “circles“. With the passage of time there has been a development of business bahviour which is a very important part in communication, approach, leadership and making of a particular business. Kodeks of business behaviour is a system of accepted rules during all protocols and the communication is the most significant part. Being familiar with the rules of behaviour is the first and most important part in creating a successfull and sustainable business. It can contribute is creating a unique identity, image and the reputation of the company. Both the corporation and the emplyees in it have a chance of improvement if they are familiar with the rules od desirable behaviour.