Sport is a big social event which has played a major role in peoples lives troughout history. Sport has a lot of different versions, such as; proffesional, amateur, kinesiology, recriational or paralympic version. Sports includes physical movement and a competitive spirit. Eventough it exists as long as human civilization, the significance is seen best trough modern day because of its healing character and help with the modern day life. Modern day sport, especially the proffesional side is very different from its previous forms. There is a lot of connotations connected to sports and every one of those connotations has its stronghold. For countries, sport can be a very strong marketing tool, but for an individual sport is their job, a source of income and a way to build a good career. Economy and sports are connected in numerous ways, infact they are connected in so many ways that it is impossible to decide whether the economy had an impact in developing sports or whether did sports help develop economies branches. Publicity and positive values that sport brings have a quality stronghold for developing good business. And in addition, the ineteres of strong financial corporation has surely contributed in developing sport. Since economy and sports have had a proportional growth in comperacing to one another it has derived a growth in sports marketing. Sports marketing implies a lot of work without which the modern day sport wouldn't be possible. Firstly, sport is connected to its complementary and additional activies like producing and selling sports equipment, but sports marketing is much more than just producing and selling sports equipment, it implies a lot of different operations. For example, those operations can be about sponsoring, brending or negotiating and every single operation has a significant impact on sports. In that particular area, certain clubs have had a lot of good results and therefore success, and some idividuals like Cristiano Ronaldo have taken advantage of sport marketing to make a lot of income and publicity.