The topic of thesis "Management of marketing activities in politics" are marketing and politics and their interrelationship. It is important how and in what way marketing is managed in the function of strategic management of political activities. Choosing an election strategy, managing a marketing campaign, structuring marketing in political processes can be a sensitive topic from the point of view of ethical norms. The media is a "window to the world". Through media channels, the public can see what is happening in the world and in this way the public becomes informed. Pre-election promises that are not fulfilled, political subjects that do not show communication ability and moral qualities are an everyday occurrence in politics at the global level. In this review, it is important to highlight the guiding thought that with the marketing concept of reasonable action, a completely different perception of politicians can be formed. Although it is a generally accepted opinion that good marketing is necessary for success in all fields of activity, there are very different views of various theorists on what constitutes good marketing. At the end of this work , there is a comparative analysis of the candidates during the last presidential elections in the Republic of Croatia. The aim is to analyze the role of marketing when it comes to politics and the way of managing political activities within the framework of previous and current instruments of their joint action.