CIOS Group is a company with a long tradition of business that provides high quality products and services. For marketing and communications strategy are in charge of teams of people from different departments who carefully chosen steps, tools and techniques in order to best obtain high-quality communication with their publics, primarily users. Communication and marketing strategy takes place in several stages, each of which is designed in detail and presents the steps in the implementation of high-quality marketing and communications as well as achieving the objectives of the same. From the very inception of the company in Croatia, held the planned quality of operations, as well as providing quality products and services, so that constantly strives to enhance the quality and monitoring of trends in the industry. Each marketing - communication campaign has a special plan that uses an optimal mix of tools and channels, looking at their strengths and weaknesses, and high-quality, transparent and regular communication are the basis of communication companies. Analysis of the content of promotional materials have been used as a base or foundation of this work. We conclude that the communication and marketing strategy is an essential element of business CIOS Group and that it carried out the communication with the public in a good way, carefully planning steps and analyzing the results. Innovation is one of the advantages of CIOS Group and in the foreground is user education as one of the leading guidelines. Plans and guidelines for the future are aimed at maintaining the current quality of service, retention and attraction of new customers and complementing the range in accordance with the innovations in the market, trends, technology development, and all other factors that affect the business.