Human Resources are an active component of any corporation, unique and essential for any business venture. HR looks toward the future by doing business strategically, all in order to achieve the goals set by a given company. Persons working in the HR sector provide employees with additional training; create evaluation systems and motivational support; encourage employees to be creative; they reward the individual or the team, etc. The HR sector is faced with numerous challenges, especially during tourism season. Its primary focus is the employee and their personal values. It is necessary to have highly developed communication skills as well as a developed emotional intelligence in order for a given strategy/mission to be presented to employees, which motivates them, in turn, to continue developing themselves further. Using the Love Carpe Diem company as a case study, this paper showcases the realities and daily challenges of the HR profession. With the rise of this global pandemic, the tourism industry is faced with an enormous crisis, with employers having to seek out the optimal solution for the situation. Despite the pandemics and the growing fear of travelling, employers were still hoping for a somewhat positive tourism season. Favorable epidemiological conditions in Croatia brought on a large number of tourists who’ve felt safe and carefree. The number of infected has increased mid-season, which in turn brought on a sharp increase in tourists leaving the country. Certain states issued regulations with regard to self-isolating for people returning from Croatia, which was an additional blow to what had already been a slow tourism season. Love Carpe Diem has also found itself in a difficult situation, what with the lack of partnering hotel managers, or the lack of on-site staff, this tourism season has been extremely challenging and unpredictable. The aim of this paper is to show the ways in which this company communicates with and motivates its employees in challenging situations such as this. A combined methodology is employed in order to showcase the everyday realities of a tourism company. A case study with in-depth interviews reveals the company’s organizational structure, as well as the division into separate departments and their allocated tasks.