Public appearance today is an almost everyday occurrence in everyone’s lives, at work, college and even in private occasions some form of public appearance is encountered. In order to acquire the skills necessary for a successful public appearance, good preparation and practice is desirable, but public appearance is more than well prepared content. Without visual communication as a supplement to the content, it is impossible to maintain a good public appearance. Physical appearance, gestures and facial expressions are elements of visual communication that should be taken into account during public appearances. By visually communicating to the audience, one says more than it is said when using words, in fact, even before the first word is uttered, one has already communicated with the audience. This is why it is very important to coordinate the elements of visual communication with the message we want to convey to others. Analyzing different communication styles will show what is a must, but also what to avoid in order to be a successful speaker. Learning movements specific to visual communication will also make it easier to read other people's intentions, and thus reduce the chances of deceiving someone with a skillful public appearance. In this paper, the communication style of Donald Trump is analyzed and also compared to Vladimir Putin’s which lead to the following conclusion: the key to public appearance is precisely visual communication. Without the appropriate look, gesture and facial expression, the content itself will not leave an impression on the audience, but at the same time, if the outcome is diverting the focus of the audience from the content, it is enough to emphasize the elements of visual communication.