When they are given the right to choose, people are given the exclusive right to accept only their views and opinions, which can have various consequences when the right to make political decisions concerning all the inhabitants of a whole is presented. In election campaign media, they are used as the main communication channel, most often one-way to form public opinion in favor of creating valid images of candidates in the eyes of voters. The media, as a key communication channel, has the important task of transmitting true information about candidates or indicators at the very place where the greatest manipulations take place in order to adjust and form public opinions in someone's favor. Sometimes it is enough to publish false information only once to do irreparable damage to a rival candidate, which cannot be corrected by later formal apologies and corrected misstatements, which of course many media outlets are ready for. The media that serve as a channel for spreading such misinformation in order to manipulate public opinion is a means, a tool under someone's control. Such control of the media can be achieved through financial influence, learning or something else. When it comes to media integrity, all media disseminate information in a way that gathers as many readers, viewers, and followers as possible, and they themselves are sometimes prone to spreading false information in favor of marketing. This type of fake news for the purpose of surreptitious advertising can also lead to the manipulation of public opinion without being controlled by some political options. The purpose of changing the true images of candidates to suit some of them is not a novelty that is everyday, not only in underdeveloped countries, but also in the most developed countries of the modern world which is one of the main problems of democracy. Manipulation of information in the communication channel can be initiated by various stakeholders using various tools, but it is not necessary that in any case the desired goal is achieved and a counter-effect can be caused.