This thesis will demonstrate how the Ukrainian-Russian conflict is a perfect example of a modern conflict, where it is not only important to have supremacy on the battlefield, but also in the digital media world. The thesis will provide a theoretical insight into the areas of political communication and marketing, which are responsible for creating the media image and informing the public about the conflict. It will also cover the concepts of propaganda and war propaganda as the main tools of political communication and marketing. Various examples of propaganda from the past and present will be presented, highlighting their use in the Ukrainian-Russian conflict. The political campaigns of Putin and Zelensky will serve as excellent examples of using political communication and marketing with the help of propaganda techniques. However, we will see how social networks such as Facebook, Twitter, Telegram, and other digital media are susceptible to the easy spread of propaganda, especially among younger generations. Proving the existence of propaganda and censorship in digital media will be one of the main elements of the thesis. Through the case study of the Ukrainian-Russian conflict, the thesis will provide insight into the beginning of events in 2014, until the complete escalation and final invasion of Russia in 2022. The study will also include a presentation of various analyses of propaganda use, war reporting, and the existence of censorship on social networks and portals.