This thesis presents a detailed conceptualization of the project for the Interactive Museum of Music, with the aim of creating an innovative and educational space dedicated to music. The goal of the project was the conceptualization and potential realization of a project for a museum that would provide visitors with a unique musical experience through its innovative concept. Throughout the project's development, the importance of music in human life has been emphasized, not only as a form of artistic expression but also as a means of communication, culture, and identity. The thesis provides a detailed presentation of the museum's structure, its interactive exhibits, and a souvenir shop featuring spin-off products. It also outlines the associated services that the museum would offer to visitors, such as a museum café, concerts, workshops, and lectures. A key focus of the project is on the financial plan, with an emphasis on potential sources of funding, including various grants and sponsorships, donations, and collaborations with local and international partners. The thesis also includes a comprehensive marketing plan that outlines strategies for positioning the museum in the market, developing a recognizable brand, and attracting diverse target audiences, from the local community to tourists and music enthusiasts from around the world. As part of the project, a marketing analysis was conducted, covering a detailed examination of the market, identification of competitors, and defining types of promotion and distribution. It was established that the project aligns with existing development plans and that there is clear tourist demand for such content. An analysis of the museum and music education sectors confirmed that there is a significant need for a museum of this type, and that it would be highly competitive. The thesis defines service pricing and methods of product interpretation within the museum. In conclusion, it was determined that the project has the potential to become a key resource for preserving musical heritage and popularizing music culture, as well as a highly attractive cultural and tourist destination