Socionics is a young and promising science that studies the informational interaction of the mind with the world in terms of modeling. It emerged in the 1970s and was created by Lithuanian economist and sociologist Aušra Augustinavičiūtė. The primary focus of Socionics theory is the observation of the influence of information metabolism on one's personality. In addition, it extends to interpersonal relationships and their dynamics, dynamics and behavior of groups, potential careers, social roles, etc. The dynamics of interpersonal relationships with the advent of technology, more precisely social networks, has moved into the virtual sphere. By creating virtual profiles, people present themselves online and publish information about themselves without knowing each other personally. By switching interpersonal interaction to the virtual sphere, it also entailed communication between companies and their consumers. Every basic notion of real-world communication gets its new virtual definition. What is common to interpersonal communication and communication between companies and their customers is that there is no longer a space and time constraint in their interactions. In addition to almost unrestricted communication, there is a leakage of user data, ie it is possible to monitor each of their behavior patterns. Identifying and declaring these patterns leads to their profiling. Profiling will take place within the framework of Socionics theory, collecting data through various social networks and tools, and analyzing and processing all paramaters should result in precise and reliable targeting and ultimately profit. Technology in synergy with psychological and sociological tools today represents a necessary combination in generating new and retaining existing clients.