We are surrounded by and use digital technologies and the Internet every day, whether in business or private life. The media play a big role in our lives, and more and more social networks (Facebook, Instagram, Twitter, YouTube, TikTok,...). Reading and watching different news throughout the day, we may not be aware of how much we see and read messages that use persuasive techniques or those that use psychological manipulative techniques. Such messages, whether we are aware of it or not, influence our decisions and thinking. Through the influence of the media, as well as a large part of social networks, we can acquire a different perception of events in the world than those we would have acquired if we had studied a certain event ourselves and come to a conclusion about it ourselves. In this paper, we will explain how persuasion can influence the purchase of a certain product or service and how media manipulation can influence people's perception. We will list the forms and methods of persuasive techniques and what types of media manipulation exist. We will explain the difference between persuasion and manipulation - because these two techniques are not the same. We will look at the basic prerequisites for successful marketing persuasion, as well as the key factors of persuasion in marketing and marketing communication. We will explain manipulation through the media through subliminal messages. Through digital technologies and media, if we put aside the positive, informative, entertaining and educational parts, we can easily be manipulated if we fail to distinguish manipulation from persuasion and vice versa. Also, we need to be careful when watching advertisements and absorbing language strategies and procedures to get our, or the customer's, attention. Advertisements are a great basis for the use of persuasion, but also manipulation, you should be especially careful with children. Children are the target of marketers because they are easily susceptible and can be easily manipulated through advertisements and advertising messages.