Digitization has resulted in many changes when it comes to promoting goods and services, and the way people consume content nowadays has forced musicians to adjust to the new age. Piracies, emerging new digital ways of listening to music, as well as the advancement of technology itself, are some of the prevailing factors that have forced musicians to rely on live performances, streaming royalties and YouTube ads in order to make a living, since they can no longer expect generating a lot of income by selling vinyls, cassettes and compact discs. In the modern era, the emphasis is put on music videos, which have become the most powerful weapon for getting heard, so it makes sense that record labels and musicians are willing to invest a big portion of their promotion budget in order to make the music videos controversial, visually appealing or creative, so they could attract as much attention as possible. Getting your name out there nowadays isn’t an easy task, and even a harder one without adjusting to the new generation and putting out content on platforms such as TikTok, YouTube and Instagram. It is safe to say that digital platforms have changed the style of music being made today, but also the way musicans promote their work and which marketing tools they use.