Tourism, as a set of relationships and occurrences that arise from the travel and stay of visitors to a place, is today the world's largest industry. Along with a number of technical and technological changes in the world, mankind has also changed, leading to the development of tourism from tourist mediation to the rendering of organized tourist trips. World globalization has contributed to the rapid development of tourist travel and the turning of travel agencies to the needs and wishes of tourist travelers. This has led to the expansion of the content of travel agencies' travel agencies, which are beginning to be called travel agencies. In Europe, tour operators have influenced the tourist development of Mediterranean and other destinations, such as Spain, Greece, Turkey, Portugal and the Republic of Croatia. The Republic of Croatia as a recognized tourist country appreciates the role of a tour operator, thus achieving a competitive role on the tourist market. The fact that the tourist market sells an invisible tourist product has led to an ever growing consideration of the conceptualisation of tourist needs of the future. The theme of this paper is related to the personal experience of tourist vacations and the approach by which a tourist destination of strength and recognizability of its inside on selected channels can affect the optimization of the same as well as the influence of the touroperators on the path to achieving the described goal. It has been shown that the strength of the tourist destination brend is positively correlated with good knowledge of individual tourist consumer needs. Personal holiday experience is important in determining and creating quality tourist offers in tourist destinations and their placement through touroperators. The behavior of consumers in tourism would most easily be anticipated through the "only constant change" maxim, is the starting point for a correct strategy of action in relation to consumers in tourism is negatively determined in terms of not placing them in a fixed segment that is often stereotyped and defective , which is why tourists do not get the chance to get acquainted with the tourist destination and thus do not satisfy their subjective impulses for a vacation. The individualization of tourism products has proved to be the only valid criterion for the production of holiday satisfaction with tourists, and it implies the synergy of research and development as well as feedback mechanisms in terms of correcting what tourism destination offers to its visitors, based on the measurement of consumer tourist reactions as well business indicators. To meet the needs of consumers by creating unique tourist products and to put them through a touroperator is the basic prerequisite for satisfying the quality of brending the tourist destination.