Travel agencies came into existence as a result of rising market demands for travel. The need to travel, whether for the purpose of rest, existence, health, work, or any other reason, has existed since the beginning of humankind. Travel agencies have become a key factor in the development of tourism. They often represent the first contact with potential guests. How the destination will be presented, as well as whether the guests will be interested in those destinations depends on them. In the past, the main role of a travel agency was to mediate with the aim of linking supply and demand. Although the intermediary function is still important, nowadays agencies organize tourist trips or "create" tourist products and tourist experiences. The segmentation of tourist agencies is also important, as well as their specialisation, whether in specific destination or a particular form of tourism. Travel agencies are closely linked to globalization and technological development. It is necessary for them to monitor the state of the market and tourist demands in order to be able to adapt to them and thus ensure a competitive advantage in the increasingly demanding and growing tourist market. The following scientific methods were used in the research: analysis and synthesis method, induction and deduction methods, compilation method and descriptive method. The analysis of contemporary trends in the business of travel agencies confirmed the basic hypothesis of this work: “Successful tourist agencies are those that create added value to tourist product oriented towards consumer demands.”